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WAS.
Web Analytics Strategies.

L'evento italiano di riferimento per la misurazione di Internet, Mobile e Social Media.

L'evento

Quattro edizioni dedicate alla cultura della misurazione.

Nel 2009, per volontà di Laura Paxia e di Giuseppe Fragola, ICC Digital Media fonda il WAS, l'evento italiano diventato punto di riferimento scientifico per la misurazione di Internet, Mobile e Social Media. Il CEO di ICC ne è stato Chairman e responsabile scientifico.

Le edizioni 2011 e 2012 si sono tenute presso la sede de Il Sole 24 Ore, progettata da Renzo Piano. Il convegno ha ottenuto l'accreditamento di IAB, della Web Analytics Association e di SEMPO. Il nome richiama il volume Web Analytics Strategies pubblicato da ICC nel 2007.

FondatoriLaura Paxia e Giuseppe Fragola, ICC Digital Media.
EdizioniQuattro, dal 2009 al 2012, a Milano.
SedeIl Sole 24 Ore, nel progetto di Renzo Piano (2011 e 2012).
AccreditamentiIAB, Web Analytics Association, SEMPO.
Le edizioni

Quattro edizioni, dal 2009 al 2012.

Apri un'edizione per vedere fotografie e video.

WAS 2012La quarta edizione, al Sole 24 Ore.21 foto

Registrazione dei partecipanti, area espositori, interventi in sala e un focus su social media e Social TV.

Rassegna stampa: DailyNet, 29.03.2012 — WAS 2012: focus su social e nuovi paradigmi di marketing (PDF).

WAS 2012 - Il Sole 24 Ore
WAS 2012 - Il Sole 24 Ore
WAS 2012 - Registrazione dei partecipanti
WAS 2012 - Registrazione dei partecipanti
WAS 2012 - Milano
WAS 2012 - Milano
WAS 2012 - Accoglienza
WAS 2012 - Accoglienza
WAS 2012 - Area espositori
WAS 2012 - Area espositori
WAS 2012 - Intervento in sala
WAS 2012 - Intervento in sala
WAS 2012 - Social media
WAS 2012 - Social media
WAS 2012 - Social TV
WAS 2012 - Social TV
WAS 2012 - Il Sole 24 Ore
WAS 2012 - Il Sole 24 Ore
WAS 2012 - Benvenuto di Giuseppe Fragola
WAS 2012 - Benvenuto di Giuseppe Fragola
WAS 2012 - Giuseppe Fragola
WAS 2012 - Giuseppe Fragola
WAS 2012 - IAB Italia, Cresce il social, vola il digitale
WAS 2012 - IAB Italia, Cresce il social, vola il digitale
WAS 2012 - Social media
WAS 2012 - Social media
WAS 2012 - Pausa nel cortile
WAS 2012 - Pausa nel cortile
WAS 2012 - La sede del Sole 24 Ore
WAS 2012 - La sede del Sole 24 Ore
WAS 2012 - eCircle
WAS 2012 - eCircle
WAS 2012 - Laura Paxia
WAS 2012 - Laura Paxia
WAS 2012 - Laura Paxia
WAS 2012 - Laura Paxia
WAS 2012 - Networking nel cortile
WAS 2012 - Networking nel cortile
WAS 2012 - Networking nel cortile
WAS 2012 - Networking nel cortile
WAS 2012 - Analisi delle conversazioni
WAS 2012 - Analisi delle conversazioni
WAS 2011La terza edizione.19 foto · 1 video

Ancora a Milano, con i relatori internazionali e il contributo dei partner dell'evento.

WAS 2011 - Giuseppe Fragola
WAS 2011 - Giuseppe Fragola
WAS 2011 - Laura Paxia
WAS 2011 - Laura Paxia
WAS 2011 - Nikon Italia
WAS 2011 - Nikon Italia
WAS 2011 - Social TV
WAS 2011 - Social TV
WAS 2011 - Giuseppe Fragola e Laura Paxia
WAS 2011 - Giuseppe Fragola e Laura Paxia
WAS 2011 - Area espositori, stand ImetriX
WAS 2011 - Area espositori, stand ImetriX
WAS 2011 - Stand ImetriX
WAS 2011 - Stand ImetriX
WAS 2011 - Giuseppe Fragola, apertura dei lavori
WAS 2011 - Giuseppe Fragola, apertura dei lavori
WAS 2011 - Intervento in sala
WAS 2011 - Intervento in sala
WAS 2011 - La sala
WAS 2011 - La sala
WAS 2011 - HyperLocal Analytics
WAS 2011 - HyperLocal Analytics
WAS 2011 - Intervento dal podio
WAS 2011 - Intervento dal podio
WAS 2011 - Giuseppe Fragola
WAS 2011 - Giuseppe Fragola
WAS 2011 - Il pubblico
WAS 2011 - Il pubblico
WAS 2011 - Area espositori
WAS 2011 - Area espositori
WAS 2011 - Il Sole 24 Ore, Via Monte Rosa 91
WAS 2011 - Il Sole 24 Ore, Via Monte Rosa 91
WAS 2011 - Laura Paxia
WAS 2011 - Laura Paxia
WAS 2011 - La sala
WAS 2011 - La sala
WAS 2011 - Laura Paxia
WAS 2011 - Laura Paxia
WAS 2010La seconda edizione.12 foto · 1 video

L'area espositiva, la premiazione Qr-Mobile e ImetriX Premier Sponsor.

WAS 2010 - Intervento dal podio
WAS 2010 - Intervento dal podio
WAS 2010 - Premiazione Qr-Mobile
WAS 2010 - Premiazione Qr-Mobile
WAS 2010 - Allestimento dello stand Yahoo!
WAS 2010 - Allestimento dello stand Yahoo!
WAS 2010 - Allestimento dello stand ImetriX
WAS 2010 - Allestimento dello stand ImetriX
WAS 2010 - Stand ImetriX
WAS 2010 - Stand ImetriX
WAS 2010 - Flip the funnel, The Mass Networking Challenge
WAS 2010 - Flip the funnel, The Mass Networking Challenge
WAS 2010 - Area espositori, stand ImetriX e Yahoo!
WAS 2010 - Area espositori, stand ImetriX e Yahoo!
WAS 2010 - Networking nell'area espositiva
WAS 2010 - Networking nell'area espositiva
WAS 2010 - Yahoo!, Behavioural Targeting
WAS 2010 - Yahoo!, Behavioural Targeting
WAS 2010 - iPhone overview, intervento in sala
WAS 2010 - iPhone overview, intervento in sala
WAS 2010 - ImetriX Premier Sponsor
WAS 2010 - ImetriX Premier Sponsor
WAS 2010 - SEMS Area espositiva
WAS 2010 - SEMS Area espositiva
WAS 2009La prima edizione.12 foto · 1 video

ImetriX Main Sponsor, con la partecipazione di Eric Peterson, tra i padri della Web Analytics.

WAS 2009 - ImetriX a WAS Milano
WAS 2009 - ImetriX a WAS Milano
WAS 2009 - ImetriX Analytics
WAS 2009 - ImetriX Analytics
WAS 2009 - ImetriX con Eric Peterson
WAS 2009 - ImetriX con Eric Peterson
WAS 2009 - Imetrix Co-Founder Laura Paxia
WAS 2009 - Imetrix Co-Founder Laura Paxia
WAS 2009 - Dedica di Eric Peterson
WAS 2009 - Dedica di Eric Peterson
WAS 2009 - Giuseppe Fragola, Multichannel e QR Code
WAS 2009 - Giuseppe Fragola, Multichannel e QR Code
WAS 2009 - Giuseppe Fragola, Cambiamento!
WAS 2009 - Giuseppe Fragola, Cambiamento!
WAS 2009 - Giuseppe Fragola, Internet (R)evolution
WAS 2009 - Giuseppe Fragola, Internet (R)evolution
WAS 2009 - Networking nell'area espositiva
WAS 2009 - Networking nell'area espositiva
WAS 2009 - Stand ImetriX
WAS 2009 - Stand ImetriX
WAS 2009 - Stand ImetriX
WAS 2009 - Stand ImetriX
WAS 2009 - Area espositori, SR Labs eye-tracking
WAS 2009 - Area espositori, SR Labs eye-tracking
Hanno partecipato

Un confronto aperto a chi misura per decidere.

Alcune delle aziende e organizzazioni presenti agli incontri.

Allianz Nielsen Medici Senza Frontiere Yahoo! Italy S.r.l. Enel Servizi S.r.l. Seat Pagine Gialle GFK-Eurisko Unicredit Banca di Roma HP Italiana S.r.l. Enter S.r.l. Layout Advertising Moovents SNC Universal McCann Amadeus Italia Workup Francopost Banca delle Marche Dartway B-Side SAS Spftec Spa Infotel Telematica Mediamond DAD Groupm S.r.l. Addressvitt S.r.l. SGM Distribuzione S.r.l. Consulmarketing S.r.l. Isobar Mutuionline Bravofly TS Web Ranking CTS Sipra S.p.A. Contactlab S.r.l. Tecnocasa Franchising Floornature S.p.A. Adv BCC Multimedia S.p.A. Gioco Digitale Extera S.r.l. Icon Medialab S.r.l. Publikompass 3ding Consulting snc Mondadori Digital Prenatal Piano B Mind Agency

I marchi citati appartengono ai rispettivi titolari.

Il materiale originale è disponibile in archivio.

Fotografie, video e rassegna stampa delle quattro edizioni sono raccolti nell'archivio ICC e nella sezione Press.

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