ICC Digital Media is one of the leading Italian web agencies. Since 1999, we have been providing consultancy and services including web marketing, web analytics, search engine marketing and training to companies based in Italy and overseas.

In 2002, we developed ImetriX, the first Italian enterprise-level web analytics platform, with which we focused our attention on the analysis of digital media and consolidated our leadership in the sector both in Italy and internationally.


Why choose us?

Our competitive advantage lies in our being a single point of contact for the client's digital businesses; an experienced, dynamic, professional interface for all of the dedicated operations of media analytics, social media marketing, SEO, web reputation and e-business strategies.

15 years of professional experience have taught us how to analyze every aspect of digital businesses and to support our clients in every phase of the design, development and communication of the online project. We cover areas such as:

  • the strategic analysis of the project and of the strengths and weaknesses of the business
  • the evaluation of the market and of the competition
  • the preliminary legal consultancy on internet law, privacy and intellectual property
  • the creation and protection of the corporate brand
  • the creation of a social identity
  • the implementation of innovative digital marketing and multi-channel strategies
  • the development of complex platforms



In the period 2002-2006, we were a Microsoft® Certified Partner.
We have attained and repeatedly renewed our
AdWords and Web Analytics certifications, which are important forms of recognition that Google issues only to a limited number of agencies.


Associations and events

In the period 2000-2008, we were IAB Italia partners, and we served on the international board of the Web Analytics Association from 2007 to 2009; these valuable experiences allowed us to witness first-hand all of the stages in the growth of the internet.

Always on the lookout for opportunities to study emerging scenarios, we have participated as sponsors and speakers at the main Italian and international industry events, including the IAB Forum, SES, WAS, the e-commerce forum, EBA and the e-metrics Summit, amongst many others.


Some of our milestones:

2000 - ICC begins developing ImetriX Media Analytics, one of the most complete media analytics platforms on the market for the analysis of online advertising investments.

2002 - After two years of design and development, ICC launches ImetriX – the first Italian enterprise-level web analytics solution. Since then, we have been providing solutions, consultancy and training on web analytics to large companies and other organizations.

2002 - Due to its innovative technical features, Microsoft names ImetriX a web analytics success story.

2007 - We publish Web Analytics Strategies, the first Italian book on Web Analytics, an operational text that describes clearly and simply the key aspects of web analytics.

2007 - Thanks to the position of leadership she has achieved in the web analytics industry and to her professional expertise, the Web Analytics Association appoints Laura Paxia – co-founder of ICC and CTO of ImetriX – as Director-at-Large and one of just eight members of the International Board of Directors.

2007 - At the prestigious SES expo in Milan, we unveil the new release and the ImetriX Mobile Analytics module. As a speaker, we present the first search analytics data.

2008 - To meet the demand for training, ICC sets up the Web Analytics Academy, a dedicated training division focusing on the most important aspects of web analytics.

2009 - On the initiative of Giuseppe Fragola and Laura Paxia, ICC establishes and organizes WAS - Web Analytics Strategies – the leading Italian event on operations geared towards measuring the internet, mobile technologies and social media. Held every spring in Milan, it is staged for the fourth time in 2012 at the offices of the renowned 24Ore group.

2012 - Following the sudden popularity of social media, ICC enriches ImetriX with a powerful Social Analytics platform to provide detailed information on the use of these new channels.

2013 - Committed to remaining up-to-speed with the latest developments of the internet, ICC premieres ImetriX Social Media TV – a powerful platform for monitoring and analyzing the so-called double screen usersi.e. those who use social media to integrate with TV programs.