Following the identification – using state-of-the-art web reputation monitoring tools – of elements posing a threat to the online reputation, or of illegitimate conduct on the part of competitors, a dossier is prepared containing all of the possible crisis management strategies:

a) Technical: by implementing complex web washing operations, we remove content to which the client objects from the first page of the search results, thereby reducing visibility by 98%.

b) Legal: in the event of the relevant criteria being met, we work in partnership with law firms specializing in brand counterfeiting and online defamation, contacting those responsible for the unlawful content to demand that they cease and desist forthwith and that the illegitimate content be removed immediately.