Search Analytics is an operation that is geared towards measuring and analyzing the traffic components generated on the website by search engines and by the search engine marketing operations.
The analysis of the traffic allows our SEOs to evaluate – in real terms (not empirically) – the effectiveness of the keywords, the conversions generated and the ROI of each search engine marketing campaign.
With the support of ImetriX Search Analytics, we have access to numerous metrics and KPIs (Key Performance Indicators) that are specifically implemented for the measurement and optimization of search engine marketing operations, as well as others that are being continuously deployed. Here are some of them:
- Search engine organic
All of the parameters relating to the effectiveness of each of the keywords in the organic section, including the instant and average position of the site for each search engine and selected keyword.
- Search engine pay-per-click
All of the parameters relating to the effectiveness of the pay-per-click keywords being used, including the instant and average position of the promotional message for each keyword.
- Effectiveness of the landing page
Analysis of the effectiveness of the landing page in relation to a promotion or keyword.
- Search engine funnel and conversion
Analysis of the funneling and conversions of web users who reach the site through search engine marketing.
- Revenue, CPV, CPC, CPCONV, CPA ROI
For each keyword, dozens of strategic parameters are monitored, including the profitability of an investment made in search engine marketing activities.